July 16, 1997

Borden Announces Plan to Sell Prince Pasta Plant

Regions:
Northeast
Greater Boston

On this day in 1997, the Borden company announced a tentative deal to save the Prince pasta factory in Lowell. When Borden closed the failing plant, Senator Ted Kennedy remarked that it was "a sad day in Spaghettiville." Prince had been one of Lowell's major employers ever since it moved there from the North End in 1939. To TV viewers, however, the company was forever associated with Boston's "Little Italy." Commercials showed a boy running home through the narrow North End streets, with the tag line "Wednesday is Prince Spaghetti Day." Employees and investors tried to buy the pasta plant. Borden was willing to sell the building but not the Prince name. The deal fell through, and Lowell was Spaghettiville no more.

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